Resume — Sam Calvin

Education

University of Colorado Boulder / Boulder, CO

Anthropology & Sociology | 3.6 GPA

Ninepin Hospitality / New York, NY

Lead marketing and brand strategy across a portfolio of high-end hospitality concepts, overseeing social, email, content, paid media, partnerships, PR, events, and brand activations.
Produce and direct photo and video content, manage social channels end-to-end, and use performance insights to drive engagement, brand awareness, and revenue.

BLT Restaurant Group / New York, NY

Direct marketing strategy for 12 global locations, overseeing digital, print, and in-restaurant campaigns.
Define and monitor KPIs to evaluate campaign performance, delivering actionable insights.
Develop and execute integrated monthly marketing calendars across email, promotions, and social platforms.
Manage social media channels end-to-end, including content creation, posting, engagement, and community management.

Haven’s Kitchen / New York, NY

Produced and managed content across Instagram, TikTok, Pinterest, and YouTube, fostering engagement and strengthening brand voice.
Executed brand activations, events, and partnerships, managing logistics, content capture, and collaborations with ambassadors and retailers.
Supported multi-channel marketing initiatives, including email campaigns, paid social, PR, and trade shows.
Maintained and optimized content calendars to ensure alignment across social, email, and SMS campaigns.

The Group Hospitality / New York, NY

Designed and executed marketing calendars for multiple restaurant brands, including new launches in NYC, Miami, and Chicago.
Directed content production, from concept through photoshoot execution, collaborating with photographers and internal teams.
Drove awareness through PR and marketing campaigns, including media events, gifting, broadcast features, and partnerships.
Managed high-impact projects such as Restaurant Week campaigns, holiday promotions, and large-scale restaurant openings.

Wander + Ivy Wines / New York, NY

Expanded brand presence by securing 31 new retail accounts across New York through targeted prospecting and relationship building.
Managed a regional sales pipeline, cultivating long-term relationships while executing promotional initiatives to increase sell-through.
Leveraged market analysis and competitor insights to refine distribution strategies and strengthen brand positioning.

Aristeia Capital / New York, NY

Handled daily bookkeeping, including A/P, A/R, bank reconciliation, and disbursements with a high degree of accuracy.
Partnered with HR to streamline onboarding and offboarding processes for employees and interns.
Provided executive support to senior leadership, including complex scheduling, travel coordination, expense reporting, and correspondence.

My Neighbor Felix / Lotus Hospitality Group / Denver, CO

Created paid and organic social media campaigns, crafting copy and visuals for Instagram, Facebook, and Twitter.
Monitored analytics with Hootsuite, Google Analytics, and Facebook Insights to track performance and optimize engagement.
Balanced customer-facing responsibilities with marketing execution, ensuring consistent service and brand promotion.